OUR STORY and IMPACT
Thank you for being here!
Simply Tabasamu was created from the belief that joy can change lives.
What began as a love for design and storytelling, has become a brand that celebrates women and helps create opportunity through every piece we make.
Our name, Tabasamu ( Swahili for smile ) reflects what we hope to share with everyone who wears our apparel and every woman your purchase supports.
“I started Simply Tabasamu to honor the women and stories that shaped me. My hope is that what you wear from us carries joy with purpose and reminds you that you have the power to uplift another woman.” - Josephine Lando, Founder & Creative Director
The Mission
We make Afro-inspired apparel that celebrates African women and gives back 1 % of every purchase to support the economic empowerment of women.
This is our way of helping women access the tools, training, and confidence to build their own businesses and shape their own futures.
This is our way of spreading Joy, one product at a time.
Your role
Every piece you wear carries joy both for you and for the women your purchase supports.
When you shop Simply Tabasamu, you’re joining a community that believes empowerment can look good, feel good, and do good.